Explainer Videos

“Animated” Explainer Videos

Explainer videos are a popular and effective genre for communicating complex or detailed information in an easy and engaging way. Help your audience visualize how your product works, how your service can help them, or how the world operates. Explainer videos are great for businesses, educational organizations, or nonprofits – anyone who wants to explain a product, process, or concept.

Why The Quotes Around “Animated”?

We call our explainer videos “animated” because that’s how our clients most often describe them. In truth, these videos are actually composed of motion graphics. What’s the difference? Well, true 2D animation is what you see in classic Disney movies. True 3D animation is what you see in Pixar movies. All of these require an artist who painstakingly draws or builds (in the case of 3D) each character each set, and each scene. The movements are animated frame by frame and are highly realistic mimicking what you see in real life. Unfortunately, this is also very time-consuming and out of most corporate budgets!

Motion graphics, on the other hand are just that – pre-made vector graphics with some limited moving parts that are animated using After Effects and paired with flipping, moving, or bouncing text (“kinetic typography”). This is what you see on the internet in almost every explainer video you’ve ever watched, and this is what we offer at Dynamis Pictures. It combines the best of modern technology, old-style animation, and budget-friendliness!

Featured Explainer Video: “Operation Camp International”

How do you get kids excited to give at VBS? A fun, quirky video featuring kids like them and beautiful animations! Our client produces a widely-used VBS curriculum and needed to raise nationwide interest in bookstores, churches, and among the kids themselves at VBS. We took on the challenge of explaining the need, the potential benefits, and how to give in a fun and easily-understandable way that’s suitable for both children and adults.

Our roles:

  • Animation
  • Audio post-production
  • Web-ready delivery

Our Services Include:

Script Writing

The most important part of an explainer video is (of course!) the explanation! But explaining a complex concept in an engaging, concise, and easily-understood way can be challenging. We provide professional script-writing services to make sure your explainer video communicates exactly as it ought in a way that’s appropriate (and fun!) to your target audience.

“Animation”

Fun and engaging motion graphic “animations” bring your concept to life and make it fun, engaging, and easily understood. We provide all our own graphics (although we can use yours upon request) and make them move, wave, bounce, fly, assemble, scatter – anything you can imagine! The sky is the limit!

Motion Text (Kinetic Typography)

In addition to animated visual elements, most explainer videos also rely heavily upon animated text. Text can become a character in and of itself or simply supplement the visuals. We combine a graphic artists’ touch with our animation experience to make your text come to life.

Action Optimization

Don’t just give your audience information – encourage them to act on it! Whether it’s digging deeper into a topic by watching other videos in your library, calling their congressman, visiting your website, viewing product details, or donating to a cause, we create effective and interactive call-to-action pages for the end of your videos, complete with hot spot links.